A simple logo design communicates a message clearly and allows for easy recognition.
An effective logo design should be memorable and this is achieved by its distinctive features like vivid colors, illustrative elements or an optical illusion. When viewing a logo, audience should instantly recognize it, interpret the message and distinguish you from others in the industry and remember your brand.
An effective logo should be timeless, shouldn’t look out-of-date but should last for ages. Best example of a timeless logo is the Coca-Cola logo which was created in the year 1885.
Logo should have some relevance to the particular industry, as well as it should be clear to potential customers why your business is relevant to them. Positioning the logo is very important. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme.
Lastly your logo needs to be adaptable. Things to take care is as to whether will it work as well in black and white as also in colour. Best example is of The Nike Logo is used on hundreds of different sports products, soccer balls to baseball caps to electronic wristbands. Whatever colour it is in, and however large or small it is, it is easily identifiable by all.